Collegiate Cashmere by lily good

Privacy Policy

lilygood is committed to respecting the privacy rights of our customers and all visitors to our web site. We take this matter very seriously, and have instituted many policies and procedures to insure that none of your privacy rights as stated herein are ever violated. The following outlines lilygood's privacy policy and details the measures we have taken to safeguard and protect your privacy, while providing you with a unique and rewarding online shopping experience. By visiting lilygood, you are agreeing to the policies detailed below.

Secure Ordering

Your online credit card transactions are secure with lily.com. We use Secure Socket Layering (SSL), the industry-standard encryption technology that ensures safe Internet transmission of your personal information. When the letters "http" in the URL change to "https," the "s" indicates you are in a secure area employing SSL; also, your browser may give you a pop-up message that you're about to enter a secure area.

Making a credit card purchase is just as safe on our Web site as it is by telephone, but if you prefer the latter, you may purchase online merchandise by calling toll-free 1.800.226.2750 -- 24 hours a day, seven days a week. One of our customer service associates will gladly take your order.

We will provide your name to Berkshire Information Systems, Inc. in order to fill your order. Order fulfillment is done by a third party vendor as well as credit card processing. All information supplied us by you and shared with these two vendors is secure.

Privacy

To help us achieve our goal of providing the highest quality products and services, we use information from our interactions with you and other customers, as well as from other parties. Because we respect your privacy, we have procedures to ensure that your personal information is handled in a safe, secure, and responsible manner.

We have posted this privacy policy to let you know what kind of information we collect, how it is handled, with whom it may be shared, what choices you have regarding our use of your information, and how you may access some of the information you provide to us.

As we continue to develop our Web site and take advantage of advances in technology, our privacy policy may change. Please refer to this page frequently for the most up-to-date information.

This Privacy Policy has been in effect as of 10/20/2008

Information we collect

Whenever you shop with lilygood.com or in our store we obtain from you the information we need to complete your transaction. This may include your name, address, telephone number, driver's license number, birth date, and e-mail address. If you use a credit or debit card or pay by check, it will include your account number.

When you register with us as an online customer, we may ask for additional information, such as your favorite schools.

If you use one of our services, or participate in one of our promotions or sweepstakes, we may ask for additional information, such as your age, interests or product preferences.

From your purchases and other interactions with us, we obtain information concerning the specific products or services you purchase or use.

To improve our Web site, we collect non-personal information about how users navigate through the site. We may share this information with our affiliates or other outside companies.

How we use the information we collect
We use the information we collect for various purposes, including:

Service providers: We provide information to outside companies that help us bring you the products and services we offer. For example, we may work with an outside company to manage a database of customer information or assist us in distributing e-mails.

Other companies: We may provide your information to carefully selected outside companies when we believe their products or services may be of interest to you.

Business Transitions: We may transfer or share a copy of personal information about you in the event that lilygood.com goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets. You will be notified via email or prominent notice on our web site prior to a change of ownership or control of your personal information, if your personal information will be used contrary to this policy. However, nothing in this Privacy Policy is intended to interfere with the ability of lilygood to transfer all or part of its business and/or assets to an affiliate or independent third party at any time, for any purpose, without any limitation whatsoever. lilygood specifically reserves the right to transfer or share a copy of personally identifiable information collected from its websites to the buyer of that portion of its business relating to that information.

Your choices regarding use of the information we collect
If you do not want us to share information about you with any company or organization outside lilygood:
Please note that many promotions and mailings are completed well in advance, so you may continue to receive some offers after you ask us to stop sharing your information. We appreciate your patience in giving us time to carry out your request.

 

What if I communicate with lilygood electronically?

When you send an email to lilygood or visit the web site, you are communicating with us electronically. When you send an email to lilygood, you consent to receive communications from us electronically in response. Please note that this does not constitute opting in to our email or direct mail lists. lilygood may communicate with you by email, by updating or posting notices on the web site. You agree that all agreements, notices, disclosure and other communications that lilygood provides to you electronically satisfy any legal requirement that such communication be in writing. All communications with lilygood become the property of lilygood.

What information does lilygood collect?

In order to serve you better, lilygood collects and stores your personal information when you: (i) create an account on lilygood; (ii) sign up to be notified of special deals like discounts and exclusive offers; or (iii) enter a contest or promotion on our site. An account is created when you do one of following things: make a purchase on lilygood, create a MyCatalog© on lilygood, or register for an account on lilygood, or enter certain lilygood sweepstakes. When creating an account, we ask you for your first and last name, your e-mail address, a password, and perhaps some other similar information. If you are making a purchase, we will additionally ask you for your billing address, shipping address, and credit card information.

Our system also may gather information about the areas you visit on our site as well as the IP address you use to connect to our site. We may use this data internally only for 2 reasons: 1) to personalize your experience on lilygood.com and the marketing materials you receive from lilygood or its partners and 2) to prevent fraud on your account. We would not share any of this data on an individual basis (we may share it in an aggregate form without personal identifiers) with any outside company other than perhaps consultants or service providers of lilygood who were assisting lilygood in serving you better. Of course, to the extent that we would ever share any of that information with a consultant or service provider, we would only do so if that party agreed to protect your private information by adopting a privacy policy at least as stringent as our own. We do use navigational information both in the aggregate and on an individual basis to understand how our visitors use lilygood so that we can make our site better. We do not keep track of where you go on the World Wide Web.

what does lilygood do with this personal information?

Your information is used to process your orders and personalize your shopping experience on lilygood, for internal purposes and to comply with any legal requirements. By storing your personal information on a secure server, lilygood is able to shorten your checkout process and allow you to check your order status online.

At lilygood, we also review what kinds of products appeal most to our customers as a group. This statistical information helps us improve our offering in the same way that other companies change their catalog based on what sells best. We may also use information about the kinds of products you buy from lilygood to make other marketing offers to you. Of course, you always have the option to opt-out from receiving such offers (for instructions on how to opt-out, please see below). To the extent that you use electronic wallet technology provided by a portal, such as AOL's Quick Checkout feature or MSN's .NET Passport technology, or another service provider, we may share some of your purchase information with that portal or service provider to assist that portal in serving you better. However, rest assured that we would only share that information with the same portal you are using and then only to the extent that such portal agreed to protect your private information by adopting a privacy policy at least as stringent as our own.

how does lilygood safeguard my personal information?

lilygood has implemented a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of employees who have special access rights. When you place orders or access your personal information, we offer the use of a secure server. All sensitive/credit information supplied by you is transmitted via Secure Socket Layer (SSL) technology and securely stored in lilygood's database.

does lilygood provide a way to update or remove personal information?

lilygood provides a my account feature on our website which allows you to modify and/or remove most of your personal information. This page can be accessed by clicking the my account link at the top of every page on the site. Rest assured that all of your information within my account is secure and accessible only by you or limited lilygood personnel.

how does lilygood use my e-mail address?

Your e-mail address is used to create and identify your account on lilygood. Your e-mail address is also used by lilygood to correspond with you about any orders that you may place or to notify you with the results of any contests you may have entered. We may also use your e-mail address to notify you about important functionality changes to the Web site, new lilygood services and special offers and promotions we think you'll find valuable. If you would rather not receive this information, or would like to opt-out of receiving e-mail of this kind, simply click on the "Unsubscribe" link that appears at the bottom of any email and follow the simple instructions to have your email address removed from the list of customers who receive notices of new functionality, services, special offers and promotions.

Alternately, if you have created an account with lilygood, you can also remove your email address from our list of addresses that receive information about new products, service, sales and promotions by clicking on the "my account" button that appears on most every page of our Web site, logging into your account, clicking on the "edit preferences" button, and making the appropriate change.

does lilygood use "cookies"?

A cookie is a small piece of information sent by a web site that is saved on your hard disk by your computer's browser. The cookie holds information a site may need to personalize your experience and to gather web site statistical data, such as which pages are visited, the internet provider's domain name and country that our visitors come from (e.g. "aol.com" or "msn.com") and the addresses of the sites visited immediately before coming to and immediately after leaving lilygood.com. However, none of this information is associated with you as an individual. It is measured anonymously and only in the aggregate. The information in the cookies lets us trace your "clickstream" activity (i.e., the paths take by visitors to our site as they move from page to page). Cookies do not capture your individual email address or any private information about you.

lilygood may use third-party advertising companies to serve ads on our web site as well as third party compaies to provide tracking and analysis of information and data collected from visitors to our web site. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous and lilygood reserves the right to provide that information and data to these third parties.

To browse without cookies, you can configure your browser to reject all cookies, or to notify you when a cookie is set. Each browser is different so check the "Help" menu of your browser to learn how to change your cookie preferences. Even without accepting a cookie, you can still access most of the features on lilygood.

how can you remove your name from our direct mail or email list?

To have your email address removed from our list of addresses that receive information about new products, service, sales and promotions, simply click on the "Unsubscribe" link that appears at the bottom of any email and follow the simple instructions. Alternately, if you have created an account with lilygood, you can also remove your email address from our list of addresses that receive information about new products, service, sales and promotions by clicking on the "my account" button that appears on most every page of our Web site, logging into your account, clicking on the "edit preferences" button, and making the appropriate change.

How to Unsubscribe from lilygood's Direct Mail (Physical Mail) Program:

  1. Forward an email including your full name, physical mailing address and zip code
      ie. John Doe
      85 Main Street
      Anywhere, NY 10018
  2. Include Opt-Out as the subject line
  3. Send email to info@lilygood.com

To have your name and address removed from our list of addresses that may receive information and/or special offers from companies other than lilygood that we think might interest you, simply send an email to info@lilygood.com and type UNSUBSCRIBE as the subject of your reply.
PLEASE NOTE: It can take up to 3 business days to process this request so you may get another email from us. Thank you in advance for your understanding.

your consent

You acknowledge that this privacy policy is part of the terms of service and you agree that using this site signifies your assent to lilygood's privacy policy. lilygood reserves the right to change the terms of service, including this privacy policy, at any time, without advanced notice. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

tell us what you think

If you have any comments or questions about lilygood's privacy statement, please e-mail us at info@lilygood.com